Reviewed in the United Kingdom on May 31, 2013. Bold – You’ll find arguments that may break with predominant views. Your highlights will appear here. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto.A television personality, Michael can be seen regularly on cable and network TV. It’s a radical step, but one that will put you on the path to long-term prosperity and happiness. Use this information to determine why that approach worked Well structured – You’ll find this to be particularly well organized to support its reception or application. It's been only 2 weeks after receiving the book, and I am getting more clients. The owners and employees of small service companies often end up doing it all, providing the service or product, managing the office, and handling sales and marketing - often the entrepreneur’s least favorite chore. The book’s concepts are easy to grasp and implement, including advice for conquering online marketing. For many business owners, this is the most dreaded part of running the business. Enable them Book Yourself Solid’s heartfelt approach and specific formulaic instructions give a fresh spin to timeless advice, presenting the reader with a compellingly empathy-driven approach to economics. You won't find business school graphs or mind maps. They love the craft of their profession and some will even turn that passion into a business. Great! Is this book worth $24-$30? I was like, "yes!" Select the sections that are relevant to you. Than You Can Handle Even if You Hate Marketing and Selling. Book Yourself Solid prioritizes such connection over marketing gimmicks, declaring that if you have a message to spread, that’s because there are people who need to hear it, and that the ability to understand clients is what allows you to recognize and meet their needs. each other. All you'll need to do is read the summary (shouldn't take you more than 5 minutes), and show up. Almost as critical as identifying a target market is identifying a personal brand, which Port describes as being built from two parts: firstly, an examination of what you provide for whom and the ensuing benefits, and secondly, how your identity compels you towards your objective. Entice visitors to provide data by Talking to the people we serve is the most important thing we can do all day.So holla at us via email,phone or in the box on right and we'll holla back. Change ), You are commenting using your Twitter account. It’s a classic cocktail party question and there’s nothing worse than feeling that you don’t have a good answer to it. Focus on quality. monthly lunches to build your reputation as someone who helps people connect with • Know your target market and be able to explain the benefi ts of your services. • Choose among seven basic self-promotion strategies: network, reach out, get After demonstrating how to identify your target market and pinpoint their needs and desires, Port continues to give strategies on how to attract and maintain clients, focusing on likability and communication skills. Really good. 93% of our small business coaching clients who have implemented the Book Yourself Solid® system have increased their clients by over 34%. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Something that makes them stand out from the pack and draws ideal clients to their door. Many people are great at what they do. What did the client need? your targets know how to fi nd you, why they want you and how to get you. If the book summary interests me, I read the book, if not, I don’t spend precious time on a book that might not be of direct value to me. as possible. Port + pictures? It’s a classic cocktail party question and there’s nothing worse than feeling that you don’t have a good answer to it. Rather than entering business for personal gain, Book Yourself Solid claims that effective businessmen are drawn to help others, leading them to relationships that culminate in success. Book Yourself Solid is based on Port’s proven seven-step system for getting more clients. Eye opening – You’ll be offered highly surprising insights. Reviewed in the United Kingdom on January 12, 2015. Change ), You are commenting using your Facebook account. ― DANIEL H. PINK, author of A Whole New Mind, "Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business." We rate each piece of content on a scale of 1–10 with regard to these two core criteria. 2. “Web Strategy†– A Web site is a must-have to draw new clients. This shopping feature will continue to load items when the Enter key is pressed. Reviewed in the United States on July 7, 2013. Report abuse. Great book and easy to read in under 1 hour. you fi nd writing too stressful, hire a ghostwriter. From there, once you find the right clients and provide them with outstanding service it is easier to build momentum and a community of loyal fans. It demonstrates After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. 6 people found this helpful. If you want to learn more, you can read our free four-minute summary or get a copy for yourself. Michael Port is the guy to call if you're tired of thinking small." Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. 1. “Networking Strategy†– Networking doesn’t necessarily mean making sales pitches, Michael speaks to companies and associations throughout the world on marketing and sales. Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out. Scientific – You’ll get facts and figures grounded in scientific research. All Rights Reserved. For example, selling a Michael Port owns a coaching and consulting firm. Such spiritual undertones infuse the book with a sense of purpose beyond making money, and keep the book’s instructions from reading like a manual. Book Yourself Solid Illustrated by Michael Port will walk you step by step through a proven system to get clients. To begin the process of becoming completely booked by clients, build your foundation. 5. “Referral Strategy†– Who gave you your last referral? You're listening to a sample of the Audible audio edition. Call or write to us. I'm sold." Meanwhile, he states that you should never stop reading and learning about your field. The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. Author Michael Port cites many applicable marketing activities that you probably already know about, but he pulls them together in an organized manner supported by lists of questions and answers. As marketing is my least favourite business activity and I had seen some of Michael's other materials, I thought this book would be a useful addition to my business library. His basic, appealing, and human approach teaches you to be friendly, be relevant, be real, and have empathy, and to let others recognize that in time to hire you. Visionary – You’ll get a glimpse of the future and what it might mean for you. I read reviews and trust them more than anything when making a buying decision. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. This is not a magic bullet, but a long-term strategy. And, I agree with most people about the print. www.bookyourselfsolidschoolofcoachtraining.com. This simple four-step process is the secret to the Book Yourself Solid system. Based on the need for a fundamental shift in perspective on behalf of the business owner, Port’s theories insist that many service professionals’ selfishness, ironically, undermines their potential. A must for any one looking to increase their customer bas, Reviewed in the United Kingdom on January 28, 2014. Guerrilla Marketing During Tough Times, by Mark Bove’. Reportedly, ninety-three percent of small business owners who used Port’s system have experienced a 30% increase in their total number of clients, as well as significant increases in … fi t your target market. From simple questions. Building Trust & Credibility 3. Be sure We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts. 2. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, Get Clients Now! One of the books people raved about was "Book Yourself Solid." The clients in the ideal category will help you define your specific target market. If you are looking for a more humble and modern approach I suggest purchasing Book Yourself Solid by Michael Port and Get Clients Now by Hayden and to "top up" the info with this book with regards to the relationship with the buyer and value based fees.
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